MusicUtopia: F(x) - Rumpumpumpum

Annyeong...

Today’s MusicUtopia is the clash between the oldest and the maknae edition with F(x)’s Rumpumpumpum. No, I didn’t spell it wrong. It’s Rum with 3 Pums. So, it’s Rumpumpumpum.

General opinion

What’s the meaning? I don’t know. I searched over the internet if I find anything to describe the song’s title, but I don’t find anything. In my opinion, F(x) usually has the super bizarre song title, such as La Cha Ta, Chu, and Karakkabana. I feel sorry for them since I read comments about F(x) being the ‘bench warmer’ for other SMEs artists, and I do agree to that. F(x) is a great artist, both in singing and dancing, but usually stuck with super bizarre songs with super bizarre outfits. I am happy though that this video has quite normal outfits, with exception of Amber, whose often has the most bizarrest outfit in the planet.

Come on SME, I get it that you really want to maintain Amber boyish image, but at least please give her a better outfit and while you’re at it, do give her a better hairstyle too. Other F(x) members are looking cute and sexy, and Amber stuck with something like a baggy outfits, with blonde hair parted in the middle. She reminded me of Nick Carter of Backstreet Boys from somewhere 15 years ago. I am also thinking of the era of H.O.T, SechsKies and even before that where parted hair in the middle and comfortable baggy outfits was in, but this is 2013 where idols are super glamorous with pastel colors hairs.

So why is Amber stuck with that style? I guess I have the answer to that question. Usually, in idols groups, there is a LUCKY member, who’s selected to be the ‘face’ of the group, even though she is lacking in singing or dancing (or in most cases, BOTH), usually gets the best outfits and hairstyles, and the chance being in the middle of everything despite having less talents. And other members, especially the ‘voice’ of the groups, usually pushed to the side to give the ‘face’ more media attention. In F(x) case, I considered Luna is the ‘voice’ (as well as Amber since she is the rapper). However, more attention is given to Sulli since she is the ‘face’ of F(x) even though she has less powerful vocal and her dancing is so-so. Ever wonder why Sulli gets more variety shows and drama offers compared to the others? And try listen to F(x) full albums, there are a lot of Luna’s songs. This is the reality to the entertainment industry, and does not only affecting F(x). There are a LOT of groups suffering from this situation (I’m looking at you, Hyuna >_>).

Song and video

For starters, let me say that this is a so-so song. The chorus is super catchy but for the other part, it’s just...meh. I read comments about how this song’s teaser is great and how the whole song is.. not that great. For me, I really liked the chorus, as well as the rapping. I even cut the chorus part to be my phone’s notification tones. However, the other parts are..boring. To be honest, while I listened to this song, 8 times out of 10 I will be jump to the chorus part and that 2 times that I didn’t skip is the times that I wanted to hear the ‘Aaa’ part (probably by Victoria). 

So, final verdict: 6/10

I was speechless by this video. Not because it was so bad, not because it was so good, but by that super short dress on Krystal. I don’t know if SME new concept is to promote Krystal as F(x) second face, but wow! Those super short dress and that flaming red hair really stands out in this video. I was really concerned by that dress which even shorter than Victoria’s skirt. Don’t try to tell me otherwise, because I have proofs.

Krystal is supposed to be the maknae (youngest) of the group, but why her dress is is so very short is beyond me. I remembered watching an episode of Happy Together in which several members of F(x) come as guests. Krystal blamed her stylists for giving her a shirt/dress that is too easy to reveal her body especially in NuABO song where they have to lift their shirt a bit and Krystal usually ended up with revealing too much of her body. And now I don’t think that the problem starts from the stylists, but from Krystal herself. While they are trying to make Krystal sexier, SME makes Victoria cuter day to day.

Let me tell you that Victoria is the oldest among F(x) members (she is born in 1987), and if someone needs to be sexier, it’s Victoria, not Krystal. However, I do notice that Victoria is usually stuck with a cute outfit which doesn’t match her age. Seriously guys, Victoria in that red outfit (tartans? I don’t remember the outfit names..sorry) looks super cute, and her other outfit with the small hat also looks cute. I do remember an article saying that SME purposely dress Vic in cute outfits to match the group concept, but now they dress Krystal the maknae so sexily and Vic the oldest so cutely? I don’t understand..

To up the ante of sexiness, SME does not only provide super shorts on Sulli and Krystal, they also provide an easier method for all perverts out there. Do you have an urge to see what’s under idols skirts? Introducing...

THE BRAND NEW 360 DEGREE PERVERT CAMERA!!!!

Yes, you can see several F(x) members spinning in this video, showing every perfect side of them, including what’s under their skirt. I used the term ‘several’ in this context since there are no Amber or Luna spinning 360 degree in this video (they do spin for a bit), and Victoria is sitting on the floor while spinning. Spare me no nonsense that they are wearing shorts under their skirts, because that shorts is literally an undergarments, something like boxers, to cover women panties when wearing a skirt. Dear SME, I know that Sulli and Krystal are now reached an adult age in Korea, but to make them dress scantily and showing their underwear are not the way to celebrate their adulthood.

Conclusion

I might sounded like I hate F(x), but honestly I don’t. I was just not happy with this song and video. I also hate that SME always put the ‘face’ of the group in front compared to the other. Come on, the others needs some love too. For some reason, I feel that this is more of Sulli and Krystal’s song rather than F(x). Also, dear SME, I beg you, do give F(x) more love and give them better songs and outfits. Don’t waste all your money only on EXO and SNSD (I do like them, but I also need some of the other SM artists, not just them) and FOR GOD’S SAKE, PLEASE STOP PUTTING F(X) IN BOXES SETS. From La Cha Ta to Chu to Pinocchio, Hot Summer till Electric Shock, they all dancing in boxes. They even debuted in boxes! Please at least make F(x) next video without boxes. You can spend huge bucks for EXO MVs as well as their DRAMA version, so why not spend a little bit of that money to keep F(x) outside boxes?

For you guys who still haven't see this music video, here's F(x)'s Rumpumpumpum.